Because you are unique,  On is breaking the norm.

From a revolutionary idea a Swiss running shoe has evolved that is still amazing the sporting scene. The On provides a new running sensation, and one that puts fun firmly centre-stage.

Catalogue SS 2018

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"Running shoes have changed a lot in recent years, but this is much different."


"On combines the best of a traditional and minimalist running shoe while staying exceptionally light."


"I now LOVE the fit : they feel like I am not wearing shoes at all and they perform really well, especially after picking up a little speed."

On runonclouds

On Core Beliefs

1 : From focus on correction to focus on experience and comfort...

Running should be fun and not an exercise in self-control. Instead of correcting your movement, On lets you run how you are meant to run: The result is unmatched comfort and a more fun running experience. How it works? On’s patented CloudTec® cushioning cleverly takes the first heavy blow off the street and then lets you transition naturally to the forefoot, where the Cloud elements become firm for a stable stance and a powerful push-off. In other words: the On provides cushioning only when you need it and helps you delay fatigue, keep up your individual stride and not give in to the street.

2: From one best way to run to billions of ways to run...

On shoes do not passively control your running motion with a rigid sole. Instead, a whole team of Cloud elements at the sole of the On shoe actively reacts to your individual running motion. They can act in unison or individually cushion your landing – however you need it. In fact, they have no predefined rolling line but empower each runner to run how he is meant to run. This means freedom for your feet, putting you back in control.

3: From a look at the ankle to a look at the whole body...

Your running shoe should not stop you when landing but transform your motion into forward momentum. We take a holistic look at the running movement of your whole body, not just your feet. This is why On puts the landing sweet spot towards the midfoot stance, naturally centered under your body. Upon landing, your are immediately ready for takeoff – good running form in action.

4: From a diagnosis for life to an evolution over time...

Running is a sport, not an illness. And as in other sports, you can train away your weakness to become a star performer. Flat feet and other deficiencies are not static but can be improved through training. Infants for example typically have flat feet and develop an arch through natural training in childhood. Neither is your individual running motion a diagnosis for life but can evolve with training. On provides a range of footwear that adapts to your individual stage of running and supports your training to propel you to the next level.